Self-publishing games vs working with a publisher is a big decision to make. You can work solo and publish games by yourself or use publishers’ help. Both solutions have their pros and cons and deciding which one to choose may not be easy. To help you with that, we prepared […]
Game Marketing
7 posts
Communities are places where your fellow game developers are and it’s definitely worth considering to be active on some of them. There you can chat about various development challenges, ask for help, look for testers, promote games, and so much more. You can choose from a wide range of communities […]
You post about your games, you communicate with media and influencers, people play your games and write about them. It can be really hard to keep track of everything that is happening on social media and on various websites. But you can’t be in the dark when it comes to […]
You already know that presskit is for journalists, so now it’s time to take one step further in your marketing activities and encourage people to play your game. One of the best ways to do this is to prepare a great landing page. What is a landing page? It’s a […]
Getting your game noticed by many is a challenging and complex task. One part of your marketing efforts should be to get your game covered by as many media outlets as possible. And of course, those outlets are managed by mighty creatures called journalists. To help you speak their language […]
We’ve already talked about mobile game marketing so now you know what actions you should take to market your game. In What is game development? we also briefly mentioned marketing actions during game pre-release & release. So today we’ll talk a little more about mobile game release plan – what to […]
It’s not easy to be an indie game developer. In addition to the fact that you have to do a lot by yourself (if not everything), you also have to compete with thousands of games in the stores and what’s worst – big companies. They’re pushing out small studios because […]