It’s not a secret that nowadays social media plays a very important role for many businesses. Various platforms allow them to reach and engage with their target audience in order to promote and grow brand and products. Having social media is necessary – if you’re not taking advantage of them […]
Game Marketing
10 posts
How the idea for “Mobile Games Marketing for Indie Developers” was born? It all started with a simple question: “Is there something that we can do to help other game developers?”. Fortunately, the answer came to us really quickly – we can share our marketing knowledge and experience! After all, […]
Are you at the finish line of developing your awesome game? Yes? So that’s a perfect time to start thinking about an icon. With this post you’ll learn how to design a great icon for a mobile game. Let’s start! First impressions matter. Whether on a job interview, while meeting […]
Self-publishing games vs working with a publisher is a big decision to make. You can work solo and publish games by yourself or use publishers’ help. Both solutions have their pros and cons and deciding which one to choose may not be easy. To help you with that, we prepared […]
Communities are places where your fellow game developers are and it’s definitely worth considering to be active on some of them. There you can chat about various development challenges, ask for help, look for testers, promote games, and so much more. You can choose from a wide range of communities […]
You post about your games, you communicate with media and influencers, people play your games and write about them. It can be really hard to keep track of everything that is happening on social media and on various websites. But you can’t be in the dark when it comes to […]
You already know that presskit is for journalists, so now it’s time to take one step further in your marketing activities and encourage people to play your game. One of the best ways to do this is to prepare a great landing page. What is a landing page? It’s a […]
Getting your game noticed by many is a challenging and complex task. One part of your marketing efforts should be to get your game covered by as many media outlets as possible. And of course, those outlets are managed by mighty creatures called journalists. To help you speak their language […]
We’ve already talked about mobile game marketing so now you know what actions you should take to market your game. In What is game development? we also briefly mentioned marketing actions during game pre-release & release. So today we’ll talk a little more about mobile game release plan – what to […]